![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/cc663277-bf80-4256-84b9-6b216da6aab6_rw_1200.png?h=7617fd81ccf03e66d3f8ba3ae7c5782b)
Everyday, in different moments and aspects of our life, we use refurbished items:
the music we listen to often remixes old tracks, the movies we watch are inspired by novels or comics, even our home decor sometimes has a second life, or our clothes.
Refurbishing is already part of our lives, and this is our push to inspire people
to get a refurbished smartphones as well. We support this message with a series
of functional unique selling propositions, each one adapted for the three different flights.
Backstage shots
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/bdfafe88-62ff-4e20-b4fd-7c394000823b_rw_1920.jpg?h=aabd007dcf0ba5a5f70cdf7d223b6413)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/cf159c5c-b93a-46c1-97bc-58cd65d86ca5_rw_1920.jpg?h=a8496a254f11bf4842ab852c22d8fdc2)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/9b279b28-d7b5-4a56-bce4-13f5bf244a7d_rw_1920.jpg?h=237d0a08a1b7b55bff88f14f88b2e0dc)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/ffbadc77-46f1-45a2-b6b7-83a536520561_rw_1920.jpg?h=e6982b6190002e8d1ed4ad4a5f2d4f67)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/21ebb7af-4653-4803-81ab-53ed929e6d17_rw_1920.jpg?h=5fda97d168324951dcc60ec64fe0e592)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/c919ce31-644a-48a6-9773-5c4732935dbb_rw_1920.jpg?h=5700a1ce2c6bb72a2e098e527f90e1dc)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/d0e82aae-d101-414d-a6b9-5e6dca4783db_rw_1920.jpg?h=a852961172400a09dc9f8be8424b96ce)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/d58f37a0-99c5-4fc1-b808-88679af7a079_rw_1920.jpg?h=e8047ef3ecd1f8a3b2723c1e3440562b)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/5722151c-3597-488e-9b90-dce679d12a2b_rw_1920.jpg?h=62ebc62ff48ab0b485fc449fc16b0d08)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/7f1bdafd-7ec7-4fdd-93f6-8fd615bdca78_rw_1920.jpg?h=e0e9d678bd06935aa2e393d780ef3e85)
We're so smart we found a new, cool technology for our commercial. Check it out!
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/910829ba-40be-422c-9de3-ad780c7bca74_rw_3840.png?h=8f60f115046b01223c9faeff51545f12)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/6a3d713a-1cae-4e6e-94b4-a0ed0af0f3d5_rw_3840.png?h=9753381207e7ca318de104d782bb7866)
Thank you for watching