Everyday, in different moments and aspects of our life, we use refurbished items:
the music we listen to often remixes old tracks, the movies we watch are inspired by novels or comics, even our home decor sometimes has a second life, or our clothes.
Refurbishing is already part of our lives, and this is our push to inspire people
to get a refurbished smartphones as well. We support this message with a series
of functional unique selling propositions, each one adapted for the three different flights.
Backstage shots
We're so smart we found a new, cool technology for our commercial. Check it out!
Thank you for watching