I led the creative direction of the new fragrance campaign for Police Hyperverse,
shaping a bold narrative that merges fragrance, digital storytelling, and gaming culture.
At the core of the project, we designed and produced a lunar scenography in studio, translating the Hyperverse concept into a tangible,
immersive visual experience. A modern and mysterious setting crafted to express confidence, elegance, and magnetic individuality.
The journey extends into the digital realm through the Lunar Essence Map on Fortnite, transforming the campaign into a cross platform brand ecosystem and reinforcing Police’s forward thinking positioning.

Global spot video

Digital and print campaign
Cdp: Diaviva Films
Creative director: Carlotta Concas & Giovanni Trabucco
Director: Gabriele Crotti
Photographer: Simone Conte
Stylist: Veronica Bergamini
Photo retouch: Marilù Venditti
MUA: Ludovica Quattrocchi
Agency: Different
Client: Police
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