SCALO MILANO
LET'S YELLOW
Yellow, a mood, a color, a way of life. Let's yellow is the new fresh and powerful campaign for Scalo Milano, a fashion outlet in Milan.
A yellow backstage
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/8ddde06c-63df-4ab4-b2fc-adf1c8efd147_rw_1920.jpg?h=d7c006df83d7756433c7a2888519d6e7)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/71d6f275-2e42-4a85-bb10-9094a4aeb268_rw_1920.jpg?h=6ff3c181d0c9f42e2ae06e9a9eb34a69)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/db0e205d-7456-4247-9bce-978c925570fb_rw_600.gif?h=ed1727e5b6c4e0c8532aa30548bdd966)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/5a64a3ec-cfb6-4821-a867-9ce479204d75_rw_600.gif?h=859c0211dc9a2dab59b2c6654ce5b146)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/b66dc2b0-3a24-4da9-8d56-9853de16c7fe_rw_1920.jpg?h=df867bcf3774e7debf9631a4ce1cff1d)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/91c1ced9-e144-4704-aadf-34e7d38a0169_rw_1920.jpg?h=4e696a9cd1673ba66a7329e02614d228)
Campaign OOH domination in Milan
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/078e3dff-f2cb-4251-9706-cd8e2665bba1_rw_1920.jpg?h=ae279c5ec0e1561b23dc2293bcaae896)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/2a54e93e-bb57-4fbc-81fd-98ae623afcec_rw_1920.jpg?h=e1da0a28707e1dc53ea36f345c2d53a4)
![](https://cdn.myportfolio.com/43a6e65bab7ea6f61b3877f5ece0d53b/e7de8454-3f8e-4a1f-871c-b55c5adaceab_rw_1920.jpg?h=358400ec5161bfaa475401ad0cb8981f)
Video Backstage
Art Directors: Carlotta Concas, Davide Turetti
Styling: Ella Barton Buchanan