I led the creative direction of the Genny Gift Capsule project for Genny, overseeing the entire visual and narrative development of the initiative.
Starting from real products shot on a clean studio limbo, we used AI to place them within an imaginary winter landscape,
inspired by mountains, ice, and extreme cold. A surreal yet refined environment where reality and imagination merge seamlessly.
inspired by mountains, ice, and extreme cold. A surreal yet refined environment where reality and imagination merge seamlessly.
The result is a cinematic winter world that amplifies the brand’s luxury codes, enhancing the craftsmanship, elegance, and preciousness
of each piece. A project that leverages AI as a creative tool to expand visual storytelling while preserving the authenticity and value of the product.
of each piece. A project that leverages AI as a creative tool to expand visual storytelling while preserving the authenticity and value of the product.
