Title: Coca-Cola Light CLUB
Client: Coca-Cola Light
Agency: McCann Worldgroup Milan, Italy
Art Director: Carlotta Concas / Daniela Dragonetti / Stefania Lonetti
Project: Coca-Cola Light club is a digital loyalty platform created to get a stronger relationship between target and brand through engagement activities.
This project is created to consolidate Coca-Cola light positioning in fashion asset.
The platform is developed on digital and social media to increase users database. the operation includes a contest until 31st December, three contests click&win, CCL Facebook page development, and lot of weekly engagement activities through editorial contents by Mondadori.
Logo Design
Facebook editorial plan
Web Design
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