alternative set for pitti immagine - uomo 90
BRAND: MITCHUMM INDUSTRIES
PROJECT: ALTERNATIVE SET IS A TEMPORARY EXHIBITION DURING PITTI UOMO.
THE event was BASED IN FORTEZZA DA BASSO - in FLORENCE, ITALY.
THE event was BASED IN FORTEZZA DA BASSO - in FLORENCE, ITALY.
The project was created to consolidate mitchumm as an unconventional brand.
we realized a show based on a very well-known childish game called “red light, green light”. during the show the stage was covered by lots of colorful and funny inflatables such as flamingos, palms, crocodiles, bananas and more, that matched perfectly with the several supercolored and playful textures typical of the brand.
